Fresh Direct Case Study Essay Sample free essay sample

Please read the Fresh Direct ( C 19 ) instance analysis carefully and bring forth a instance analysis study following the instructions that are given in the Case Analysis study papers in Doc Sharing. Company NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect. com/Food and Grocery BACKGROUND/HISTORY Cofounder and former main executive officer Joseph Fedele was able to convey a wealth of experience in New York City’s nutrient industry to FreshDirect. FreshDirect offers on-line food market shopping and bringing service to more than 300 nothing codifications in Manhattan. Queens. Brooklyn. Nassau County. Riverdale. Westchester. choice countries of Staten Island. New Jersey. and parts of Connecticut. Fresh Direct is a company that allows you to order your nutrient online and acquire following twenty-four hours bringing. their moto is â€Å"Our Food is fresh. our clients are spoiled†¦ . . Order on the web today and acquire next-day bringing of the best nutrient at the best monetary value. precisely the manner you want it with 100 % satisfaction guaranteed. We will write a custom essay sample on Fresh Direct Case Study Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † The primary concern is to let clients to order their nutrient online and avoid traveling to a food market shop they can purchase anything they want on-line and you can hold it delivered to you house. Cardinal participants would be the people who launched the concern in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the food market service and they boldly stated they were the â€Å"greatest manner to shop for food† this once more was a bold statement in many of these ironss have fallen. Company launched in 2001 and by 2011 you had to hold a order of 30 $ with a bringing fee associated with it. The company started to fall apart when the competition start to raise in the industry that is when they started offering local grown and organic but their were some Fieldss they merely couldn’t compete with. FreshDirect acquired the majority of its $ 100 million investing from several private beginnings. with a little part coming from the State of New York. Briefly describe the company in the instance survey. What is their primary concern. who were the officers or cardinal participants described in the instance survey? If the instance survey company is presently in concern. name the company’s current CEO. entire gross revenues and net income or loss for the last twelvemonth where information is available. Identify cardinal events or stages in the company’s history. Describe the public presentation of this company in the industry. Visit the company’s web site and usage hypertext transfer protocol: //finance. yokel. com and or some other fiscal hunt engine to happen this information. ( 25 points ) Grocery shopping with bringing services of fresh green goods merchandises delivered right to your door. The cofounder and former main executive officer is Joseph Fedele. SWOT ANALYSIS Using the information in the instance survey. execute a SWOT analysis on this company. Remember Strengths and Weaknesses are internal to the company. Opportunities and menaces lie outside of the company and are in the external environment. Sum up your cardinal points in a SWOT matrix. ( 25 points ) Strength Failing Opportunity Menace A competition for Fresh Direct is YourGrocer. YourGrocer created with a bulk-buying scheme. believing that clients would order big. economical measures of goods from the web site and the company would do place bringings in company trucks. strengths ( internal ) ( 3 ) failings ( internal ) chances ( external ) strengths/opportunities obvious natural precedences Has strong fiscal assets Powerful on-line food market trade name Advanced nutrient engineering with package system Strong relationship with local shops and distributers Approach is really advanced Excellent client service Warehouse had 12 separate temp zones Extreme high criterion for cleanness Refrigerated loaded trucks to keep†¦ weaknesses/opportunities potentially attractive options †¢ One of the biggest obstructions to the growing of on-line ordination of food markets had been the inability to position and touch nutrient. peculiarly fresh green goods and meat.†¢ This deficiency of control over placing the freshness of the nutrient caused major concerns for the clients. Merely basic consciousness. planning. and execution required to run into these challenges.Investing in these issues is by and large safe and necessary. Executive inquiry: â€Å"Are we decently informed and organized to cover with these issues. and are we certain there are no concealed surprises? † – and – â€Å"Since we are strong here. can any of these menaces be turned into chances? † weaknesses/threats potentially high hazard Appraisal of hazard crucial. Where hazard is low so we must disregard these issues and non be distracted by them.Where hazard is high we must measure capableness spreads and program to defend/avert in really specific controlled ways.Executive inquiry: â€Å"Have we accurately assessed the hazards of these issues. and where the hazards are high do we hold specific controlled dependable programs to avoid/avert/defend? † ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitory environment by naming the menace of new entrants. the dickering power of purchasers. the dickering power of providers. the menace of replacement merchandises and services. and the strength of competition among rivals in the industry ( Chapter 2 ) . Sum up your cardinal points in a Figure. ( 25 points ) Scheme USED How does this company create and prolong a competitory advantage? What scheme was undertaken by this company? Were they successful? Can all companies use this scheme? How is the scheme affected by the life rhythm in the industry? Remember to cite Porter’s generic schemes identified in Chapter 5 of the text edition. ( 20 points ) Overall cost leading – Low cost place relation to a firm’s equals Manage relationships throughout the full value concatenation Differentiation – Create merchandises and/or services that are alone and valued Non-price properties for which clients will pay a premium Focus scheme – Narrow merchandise lines purchaser sections or targeted geographic marketsAttain advantages either through distinction or cost leading. THE ISSUES AND CHALLENGES FACING THIS COMPANY Can the company’s competitory advantage be sustained? How will that be accomplished? Where are they in the merchandise life rhythm? What is the company civilization like? Do they need to alter it? What jobs is this company holding and why? ( 20 points ) Product life rhythm Company civilization Identify jobs Course of action and scheme COURSE OF ACTION RECOMMENDED If you were in a place to rede this company. what scheme would you urge to prolong competitory advantage and achieve hereafter growing? Be specific and list the stairss the company should take for successful execution of your class of action. ( 20 points ) Opinion I found this instance survey to be really interesting and enlightening. I learned about the organisation and the jobs it presently faces. After analysing and making a SWOT analysis of the instance assist me to understand where it stands and ends of the company. There are many solutions I feel that will profitthis organisation. Mentions hypertext transfer protocol: //www. freshdirect. com/about/index. jsp ; jsessionid=HNYFQP7JLx22DchQ6vLm12gGrVb5P12tD7sH4TVYLnqnXX9pHNbT! -244301007! -408313503? siteAccessPage=aboutus A ; successPage=/index. jsp Dess. Strategic Management text and instances. 6th Edition. McGraw-Hill Learning Solutions. 2012.